When Clicks Meet Conversations: Digital and Major Gifts

The lobby test. Your website is the lobby of your building. It never closes the gift. But it absolutely sets the tone for everything that happens around it. In this week's episode of The Intentional Fundraiser, I tell the story of a six-figure donor who tried to give on her phone in December, gave up three screens in, and mailed a check instead. The gift still came. The dashboard still looked healthy. And a loyal donor quietly filed away one piece of information about the organization she loves: this is harder than it should be. We talk about why digital shapes what your largest donors believe about you, even the ones you have lunch with. The four elements that matter most to a donor giving at the top of your file. And the digital behavior signals sitting in your data right now that point toward your next major gift conversation. Then I give you a twenty-minute audit you can run before your next staff meeting. Here's my question for you: if a financial advisor researched your organization tomorrow, what one sentence would they report back to your donor? Give it a listen, and share it with the person on your team who owns your website. This one is better as a conversation than a solo listen. More from Tammy Zonker Author of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Book Tammy to Keynote Your Next Event Reserve your spot at the upcoming Excellence in Major Gift Fundraising Seminar Subscribe to the Scaling Major Gifts newsletter Connect with Tammy Zonker on LinkedIn Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Mentioned in this episode: Practivated Launchpad You just hired a fundraiser. The search took months. Now comes the hard part: getting them ready to sit across from donors. That's why our partners at Practivated built Launchpad, a 30-day onboarding program built on your organization's own mission, case for support and campaign messaging. Your new hire learns your story, gets coaching from Coach Tivy, and takes reps in realistic donor conversations made for their role. And you see their progress from the manager view. The result? New hires ready in four weeks instead of twelve. At the University of Central Florida, five of six new hires who went through Launchpad were promoted in their first year. Get your next hire to full stride faster. Book a demo at practivated.com/launchpad.