When compliance says `no´, Rina Newton asks `why not´: Breaking boundaries in Patient Engagement Practices

In this episode of Pep Talks, Emma interviews Rina Newton, a renowned expert in compliance, particularly within the pharmaceutical industry. Rina shares her journey into the field of compliance, emphasising the importance of understanding and navigating the complexities of self-regulation. The discussion delves into the challenges faced by pharma companies in patient engagement and the fear of breaching compliance codes, which often leads to inertia. Rina advocates for a more proactive approach, encouraging companies to innovate and pilot new methods of patient interaction while maintaining compliance. The conversation also highlights the potential for patient advocacy groups to drive change and the need for pharma companies to embrace a more collaborative and patient-centric approach. Rina's insights underscore the necessity of balancing compliance with innovation to improve patient outcomes and industry practices.