When Concept Executions Go Wrong (or right)

I’ve started multiple concepts… some Rock N Rolled right from the get-go. Another needed a total about face and re-branding, while yet another never really got legs and I had to sell it. Point is, there are thousands of details that play into the concept of a restaurant. These details determine whether you catch the public’s imagination, their dining dollar and repeat business, tread water or possibly go under. I’ve seen and done both. Give a listen as Thea and I discuss different concepts, the things that make them work or Not, special “hooks” and lots of ideas to consider that impact your guest’s experience. Your concept matters. Remember, customers are either in your seats or the place down the street. Rock Your Restaurant! Roger