When Corporate Responsibility Means Going Local
from Inside Social Innovation Hosted by Featuring Abhijit Upadhye
McDonald's corporate social responsibility efforts have traveled all the way to India. In this university podcast, Abhijit Upadhye, an executive with the company's Indian enterprise, details the ordeal to set up a supply chain that could meet the corporation's stringent quality and food safety standards while also appealing to the mostly vegetarian population. He outlines how McIndia has endeavored to respect local culture, develop local partners, and identify local sources in bringing the famous fries and other Micky D favorites to millions on the subcontinent, while also forging some infrastructural and culinary innovations. Upadhye spoke at the fourth annual Socially and Environmentally Responsible Supply Chain Conference hosted in partnership by the Stanford Global Supply Chain Management Forumand the Center for Social Innovation at the Stanford Graduate School of Business. https://ssir.org/podcasts/entry/abhijit_upadhye_when_corporate_responsibility_means_going_local
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