When CPG DTC Ad CPCs Kill ROAS

New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy