EPISODE · Apr 6, 2026 · 7 MIN
When Creativity Meets Code: Copyright and Trademark Troubles with AI-Generated Material
from BakerHosts
As businesses increasingly turn to generative artificial intelligence (GenAI) tools to develop brand and marketing assets – such as names, logos and product designs – they face novel legal questions, including who owns the copyright or trademark rights when GenAI contributes to the creation process.
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When Creativity Meets Code: Copyright and Trademark Troubles with AI-Generated Material
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