EPISODE · Nov 19, 2025 · 31 MIN
When Crisis Hits: Why Communication Is Your First Line of Defence with Sara McCracken
from The Prepared Leader: From Crisis to Confidence · host Helen Lipscombe
Send us Fan MailSara McCracken is an award-winning PR strategist and founder of the PR Club. She joins The Prepared Leader to explore one of the most often overlooked yet critical aspects of resilience: communication. Drawing from more than 20 years of experience helping organisations manage their reputation and prepare for media storms, Sara shares her insights on building robust communications plans, the vital role of PR in crisis management, and why planning your messaging matters just as much as planning your business continuity response. Links mentioned in this episode:Connect with Sara McCracken on LinkedInThe PR ClubSara McCracken PR On InstagramConnect with Helen Lipscombe: Website: Resilience Continuity | UKEnjoying the show? Follow, share, and leave a review to help more leaders build confidence before the crisis.Until next time, stay ready and stay resilient.
Embed this episode
What this episode covers
Send us Fan Mail Sara McCracken is an award-winning PR strategist and founder of the PR Club. She joins The Prepared Leader to explore one of the most often overlooked yet critical aspects of resilience: communication. Drawing from more than 20 years of experience helping organisations manage their reputation and prepare for media storms, Sara shares her insights on building robust communications plans, the vital role of PR in crisis management, and why planning your messaging matters j...
Ready to play
When Crisis Hits: Why Communication Is Your First Line of Defence with Sara McCracken
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.