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When Customer Journey Maps Miss the Interstitial Touchpoint episode artwork

EPISODE · Jun 7, 2026 · 8 MIN

When Customer Journey Maps Miss the Interstitial Touchpoint

from Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing · host Fexingo

Episode 37 of Customer Journey with Fexingo explores a hidden layer in journey mapping: the interstitial touchpoint. Lucas and Luna discuss how moments between mapped stages—like the 47-minute gap between adding an item to cart and viewing shipping details—often determine conversion outcomes. Using a real example from a mid-market apparel brand, they show how one interstitial touchpoint (a sizing reassurance email triggered after cart abandonment) recovered 12% of lost revenue. They also introduce the 'transition tape' method for identifying these gaps, and warn against over-mapping which can create noise. Tune in to learn how to spot the critical in-between moments that most maps miss. #CustomerJourney #JourneyMapping #InterstitialTouchpoint #Marketing #ConversionOptimization #CartAbandonment #EmailMarketing #TransitionTape #ApparelBrand #RevenueRecovery #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerExperience #TouchpointOptimization #DataDrivenMarketing #HiddenMoments Keep every episode free: buymeacoffee.com/fexingo

Episode metadata supplied by the publisher feed · Published Jun 7, 2026

What this episode covers

Episode 37 of Customer Journey with Fexingo explores a hidden layer in journey mapping: the interstitial touchpoint. Lucas and Luna discuss how moments between mapped stages—like the 47-minute gap between adding an item to cart and viewing shipping details—often determine conversion outcomes. Using a real example from a mid-market apparel brand, they show how one interstitial touchpoint (a sizing reassurance email triggered after cart abandonment) recovered 12% of lost revenue. They also introduce the 'transition tape' method for identifying these gaps, and warn against over-mapping which can create noise. Tune in to learn how to spot the critical in-between moments that most maps miss. #CustomerJourney #JourneyMapping #InterstitialTouchpoint #Marketing #ConversionOptimization #CartAbandonment #EmailMarketing #TransitionTape #ApparelBrand #RevenueRecovery #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerExperience #TouchpointOptimization #DataDrivenMarketing #HiddenMoments Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing?

This episode is 8 minutes long.

When was this Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing episode published?

This episode was published on June 7, 2026.

What is this episode about?

Episode 37 of Customer Journey with Fexingo explores a hidden layer in journey mapping: the interstitial touchpoint. Lucas and Luna discuss how moments between mapped stages—like the 47-minute gap between adding an item to cart and viewing shipping...

Can I download this Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing episode?

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