When Customers Make You Smarter
from Customer Development for Startups
We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. The first was reducing what they thought was a five-sided market to a simpler two-sided one. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. ——
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How long is this episode of Customer Development for Startups?
This episode is 8 minutes long.
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This episode was published on December 2, 2013.
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