When Data Divides: Keeping Human Insight in the Age of Algorithmic Marketing

Thom Mozloom hosts Fernand Amandi (CEO, Bendixen Amandi International) to discuss data-driven marketing, the risks of siloed audiences, the limits of big data vs. human research, and how polling’s reputation shapes public perception. Fernand and Thom cover when data helps — and when it misleads — plus practical advice on mixing rigorous research with digital tools.Guest: Fernand Amandi — BendixenAmandi.com | @Amandionair | [email protected]