EPISODE · Jul 2, 2018 · 20 MIN
When did the phrase "Market Segmentation" get hijacked?
from Conversations for Research Rockstars
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know. If you like these conversations, we encourage you to visit our web page and have a look at our courses: https://training.researchrockstar.com/
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When did the phrase "Market Segmentation" get hijacked?
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