When does AI hurt your SDRs?

Kyle Coleman, CMO of Copy.ai, joins The Proof Point to share his refreshing take on the future of the SDR role and the impact of AI on go-to-market teams. Kyle, who began his career as an SDR, shares why so many companies get the SDR model wrong and how AI can be integrated without compromising the authenticity of customer evidence.From "SDR AI sandwiches" to avoiding “spam cannons,” this episode shows how AI can enhance—not replace—the SDR role by providing actionable insights and trustworthy customer evidence that supports meaningful sales conversations.Subscribe to Mark’s newsletter, EvidentlyLearn more about the customer evidence platform that B2B teams at Gong, HackerOne, Sendoso, and more trust at userevidence.com.Things to listen for:(00:00) Introduction (00:28) Why proof, not opinions, drives go-to-market success(02:20) Kyle’s role at Copy.ai – redefining sales tools(04:33) Copy.ai’s workflow magic: podcasts to blog posts(05:33) Tackling “go-to-market bloat” with streamlined solutions(07:17) Bridging SDR skill gaps with AI efficiency(09:39) Kyle’s wildest SDR fail – lessons learned(10:05) AI SDRs? Why buyers want human connections(11:27) The future SDR: more strategy, less spamming(13:08) How Copy.ai helps execs meet strategic goals