When Faith, Femininity & Capitalism Collide: Kristin Kobes Du Mez's Live, Laugh, Love

This week, I talk with Kristin Kobes Du Mez about her new book Live, Laugh Love: The Secret History of White Christian Women and the World They Made. Listen to hear all about: How Live Laugh Love grew out of Kristin Kobes Du Mez’s Jesus and John Wayne, shifting the focus from evangelical masculinity to the history and culture surrounding white Christian women. The surprising roots of “biblical womanhood” and hyper-femininity—and how ideas presented as timeless Christian gender roles have actually changed dramatically over time. How Christian romance novels, music, bookstores, mommy blogs, influencers, Hallmark movies, and other seemingly harmless pop culture helped create an entire ecosystem of Christian values and messaging. The fascinating overlap between evangelicalism, MLMs, capitalism, and positive-thinking culture—including why Kristin sees striking similarities between MLM structures and high-control religious systems. Why “I’m not political” can itself mask deeply political beliefs—and how ideas about faith and family quietly shape views on everything from education and immigration to welfare and economic policy. All the Bookwild Links: Check Out the Bookwild Substack Subscribe to Bookwild on YouTube Get Bookwild Merch Follow @imbookwild on Instagram Check Out Author Social Media Packages Follow Co-hosts On Instagram: Gare Billings @gareindeedreads Steph Lauer @books.in.badgerland Halley Sutton @halleysutton25 Brian Watson @readingwithbrian MacKenzie Green @missusa2mba Erin Ashley @bellametaphor