When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)

As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company? In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry, a fractional CFO and former GM, with over 20 years of experience working with startups and scale-ups across North America. In this conversation, our marketing and finance experts unpack the critical role of a strong CFO-CMO relationship, and why you should keep this in mind as a new marketing leader, fractional CMO, or marketing team who wants to grow in their career. Darren shares his unique career journey, insights into the evolving collaboration between finance and marketing, and how these two departments can work together to drive growth.You'll learn how to recognize when it’s time to bring in a fractional CFO and the telltale signs your company needs one. Darren dives into the key ingredients for a successful CFO-CMO partnership—communication, transparency, and mutual respect—and why marketing leaders should marry creativity with metrics and financial literacy to thrive in this ever-changing career path.If you're looking to level up your leadership game, encourage better collaboration with your finance team, and bring a fresh perspective to your marketing role, this episode is for you.Want to connect with Darren and explore the possibilities of teaming up with him on the Fractional CFO level? Connect with him on LinkedIn or explore his website at: www.thethoughtfulcfo.com Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.