EPISODE · Nov 27, 2018 · 11 MIN
When Giving Means Losing: Do Charitable Promotions Pay Off?
from Knowledge at Wharton
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an online taxi-booking platform. Hosted on Acast. See acast.com/privacy for more information.
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When Giving Means Losing: Do Charitable Promotions Pay Off?
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