When Healthcare Marketing Becomes Politicized episode artwork

EPISODE · Aug 26, 2022 · 14 MIN

When Healthcare Marketing Becomes Politicized

from We Are, Marketing Happy - A Healthcare Marketing Podcast · host Hedy and Hopp

Today’s episode is so timely and so important to listen to. Jenny is joined by Bonyen Lee-Gilmore, Vice President of Strategy and Communications at Planned Parenthood of the St. Louis Region and Southwest Missouri. They have a wide-ranging discussion on the dynamics in the country, and in individual states, post-Roe. Bonyen breaks down the current deluge of misinformation, and the many challenges that women are facing in a state like Missouri. From an almost total ban, the fear that even many types of contraception will soon be on the chopping block, the pushback on those seeking sterilization services, to fake pregnancy centers staffed by anti-abortion activists. She also talks about Illinois being a critical access state, how they keep up with all the changing rules and regulations, and some troubling trends in digital media platforms whose overreaching algorithms block critical information. Listen ‘til the end to find out about Planned Parenthood’s Brands Against Bans, teaming with businesses to use their brands to support sexual and reproductive healthcare. Other links and resources mentioned: Abortionfinder.org - Online tool that allows individuals across the country to understand what is accessible in their own states and neighboring states: www.abortionfinder.org Regional Logistics Center - Resource for individuals traveling to access abortion to receive transportation and housing assistance: https://www.plannedparenthood.org/planned-parenthood-st-louis-region-southwest-missouri/patients/regional-logistics-center Connect with Jenny: https://www.linkedin.com/in/jennybristow/ Connect with Bonyen: https://www.linkedin.com/in/bonyenlee/

Today’s episode is so timely and so important to listen to. Jenny is joined by Bonyen Lee-Gilmore, Vice President of Strategy and Communications at Planned Parenthood of the St. Louis Region and Southwest Missouri. They have a wide-ranging discussion on the dynamics in the country, and in individual states, post-Roe. Bonyen breaks down the current deluge of misinformation, and the many challenges that women are facing in a state like Missouri. From an almost total ban, the fear that even many types of contraception will soon be on the chopping block, the pushback on those seeking sterilization services, to fake pregnancy centers staffed by anti-abortion activists. She also talks about Illinois being a critical access state, how they keep up with all the changing rules and regulations, and some troubling trends in digital media platforms whose overreaching algorithms block critical information. Listen ‘til the end to find out about Planned Parenthood’s Brands Against Bans, teaming with businesses to use their brands to support sexual and reproductive healthcare. Other links and resources mentioned: Abortionfinder.org - Online tool that allows individuals across the country to understand what is accessible in their own states and neighboring states: www.abortionfinder.org Regional Logistics Center - Resource for individuals traveling to access abortion to receive transportation and housing assistance: https://www.plannedparenthood.org/planned-parenthood-st-louis-region-southwest-missouri/patients/regional-logistics-center Connect with Jenny: https://www.linkedin.com/in/jennybristow/ Connect with Bonyen: https://www.linkedin.com/in/bonyenlee/

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When Healthcare Marketing Becomes Politicized

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This episode was published on August 26, 2022.

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Today’s episode is so timely and so important to listen to. Jenny is joined by Bonyen Lee-Gilmore, Vice President of Strategy and Communications at Planned Parenthood of the St. Louis Region and Southwest Missouri. They have a wide-ranging...

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