When Heritage Meets Cloud: Reinventing a Legacy Giant

In this milestone 20th episode of CoCo: click. consume. connect., we explore how one of the world’s oldest print companies is reinventing itself for the digital age. Sandra Wagner, CEO of Koenig & Bauer Kyana, joins us to share how the launch of AURAVEO is turning a traditional printing giant into a digital-first, connected experience leader.We dive into:The journey from heritage and tradition to innovationHow connected products and phyigital experiences are transforming apparel, retail, CPG, and industrial B2B sectorsThe power of data, AI, and cloud platforms in driving business insights and consumer engagementLessons from building a new business unit inside a legacy companyThe role of strategic partnerships with Google Cloud and Deloitte in accelerating digital transformationEmerging trends, legislative developments like the Digital Product Passport (DPP), and the future of connected consumersWhether you’re a brand leader, innovator, or simply curious about the intersection of heritage and technology, this episode gives a front-row seat to the future of connected products and digital-first strategies.Tune in and discover how legacy giants can embrace disruption, leverage data, and create meaningful, connected experiences for consumers worldwide.