When influencers ask for free stuff… episode artwork

EPISODE · Jul 14, 2026 · 33 MIN

When influencers ask for free stuff…

from Style-ish · host Shameless Media

Today, we’re talking about Phoebe Gates’ AI shopping app, Phia, coming under fire for taking affiliate credit on purchases it didn’t actually earn. We’ll also cover whether it’s weird for wealthy influencers to ask brands for free products. Plus, we’ve got The Swap and a bunch of bonus recs for you (you’re welcome!). Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying, and trying. We’re on Instagram @styelish and TikTok @styleishpod Big thanks to New Balance for making this episode of Style-ish possible! You can shop the New Balance 204 now, in-store and online at newbalance.com.au. And a thank you to Myer. Shop the YSL lip range and so many more products at Myer online and in-store. Your hosts today were Anika Joshi-Smith (@anikajoshismith), Rhiannon Joyce (@rhiannonjoyce), and Joanna Fleming (@joannafleming). And here’s a link to the reccos we made throughout: Anika’s swap: ‘The Career I Wanted Before Motherhood Isn’t the Career I Want Now’ from The Inarra Jo’s swap: Anua PDRN Hyaluronic Acid Hydrating Capsule Mist from Sephora Rhi’s swap: @gsnwilliams Sources mentioned throughout: ‘Influencers make money when you shop. Should you care?’ from Style-ish, ‘Gates Heir's Shopping App Claimed Sales It Didn't Drive' by Bloomberg, 'Honey's bittersweet business model leads YouTube stars to launch class action' by ABC, and @kate_mcandrew TikTok explainer on cookie stuffing Do you have any Opinions Please that you’d like to submit? Send over your questions and dilemmas here. Style-ish's producers are Lucy Hunt (@lucyhunt3), Cait Emma Burke (@caitemmaburke) and Zoe Tweddell (@zoetweddell). Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here on Friday.

Episode metadata supplied by the publisher feed · Published Jul 14, 2026

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When influencers ask for free stuff…

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