When Information About Candidates Persuades Voters

from The Science of Politics · host Niskanen Center

As voters are inundated with campaign advertising and news coverage, can they learn key information through all the noise? Joshua Kalla tests hundreds of messages on thousands of voters in the 2020 presidential election, finding that voters can be persuaded, especially with specific information about Biden. Kevin DeLuca finds that more high quality candidates, like those endorsed by newspapers, are still winning at high rates. Despite strong partisanship, voters do learn from campaigns and are willing to shift their votes in response to what they learn.

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This episode was published on September 21, 2022.

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