When Is a Logo a No-Go?
After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos. Also, industrial designer Yves Béhar on a Herman Miller chair for our times.
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This episode is 29 minutes long.
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This episode was published on October 19, 2010.
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