When Life Gives You Lemons with Corrine Ellsworth Beaumont

Here are three things you’ll learn in this episode:How a simple carton of lemons became one of the world’s most recognized tools for breast cancer education.Corrine shares the story of how she used everyday lemons as a metaphor to represent the symptoms of breast cancer, creating a visual language that made a complex medical topic accessible and less intimidating. What started as a graduate project turned into an international campaign that has educated millions across 75+ countries.Why focusing on collaboration over competition helps nonprofits make a greater impact.Instead of competing for attention or resources, Corrine emphasizes the importance of partnerships—whether with local organizations, healthcare providers, or designers. By working together, nonprofits can reach more communities and create sustainable, meaningful change.Practical ways design and humor can be used to address sensitive health topics and inspire action.Talking about cancer is never easy, but Corrine explains how creative design and a touch of humor can help people engage with tough subjects. From playful visuals to approachable messaging, she shows how thoughtful communication can reduce fear, build awareness, and ultimately save lives.About Corrine Ellsworth Beaumont & Know Your Lemons: Website: https://www.knowyourlemons.org/ Social: Social: https://www.linkedin.com/in/corrinebeaumont/ Penji's WebsiteSubscribe to Penji’s YouTube Channel