When Life is Lifing episode artwork

EPISODE · Mar 6, 2026 · 23 MIN

When Life is Lifing

from What If I Fail? · host Alex Coward

Season 2 opens with something I hadn’t planned to talk about.At the start of this year, I lost my mum.I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t want to perform resilience. But I also didn’t want to pretend everything was fine.This episode isn’t about hustle.It isn’t about turning pain into a lesson.And it isn’t therapy.It’s about what happens when life collides with momentum.What do you do when your business is building, opportunities are growing, and your personal world shifts overnight?How do you keep showing up without abandoning yourself?How do you honour your grief without shutting down your ambition?What does integrity actually look like when it’s tested?This season is about humanity in business.About success without self-abandonment.About thresholds, trust, resilience, and the hidden costs of growth.When life is life-ing, we don’t get to pause being human.And we don’t always get to pause the business either.Let’s talk about it.This podcast is a window into the conversations I have every week with the leaders I work with.If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.Book a callThe Actual Results Club1-1 Coaching Options

Episode metadata supplied by the publisher feed · Published Mar 6, 2026

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Season 2 opens with something I hadn’t planned to talk about. At the start of this year, I lost my mum. I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t want to perform resilience. But I also didn’t want to pretend everything was fine. This episode isn’t about hustle. It isn’t about turning pain into a lesson. And it isn’t therapy. It’s about what happens when life collides with momentum. What do you do when your business is building, opportunities...

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When Life is Lifing

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