When Machines, Not Humans, Visit Your Website

AI traffic grew about 30% between January and May 2026, roughly 6.5 times faster than human traffic, and most of it comes from AI crawlers scanning the web for information. Fernando Medrano of Fastly joins us to unpack what this means for business infrastructure and costs, and what companies should be doing now to stay visible in a web increasingly navigated by machines. He also gives tips to multilingual businesses on how to avoid becoming invisible to AI systems.See omnystudio.com/listener for privacy information.