When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.This episode is for you if you’re curious about the following:You want to develop your analytic thinking. You want to be comfortable analyzing data and using it to persuade others.You need tips around selecting and presenting data when you're persuading others to change their behavior.You want to use data to guide a ruthless prioritization process to streamline your marketing requests.Connect With DanaVisit Dana’s website Learn about Kick PointConnect on LinkedIn, Bluesky and MastodonKick Point Playbook’s YouTube channelFind Dana’s decks on SpeakerDeckResourcesFind resources mentioned on episode webpage.Tune In NowApple Podcasts | Amazon Music | YouTube | Spotify | Castbox | Castro | Overcast | Pocket Casts | Stitcher | Subscribe via RSSSend us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!