When Marketing Feels Heavy (And You’re Not Sure Where to Start) episode artwork

EPISODE · Jan 12, 2026 · 9 MIN

When Marketing Feels Heavy (And You’re Not Sure Where to Start)

from In the EllaMents with Alishia Egenhoff · host Alishia Egenhoff

If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure to be everywhere at once.In this episode, I share how I simplify my own marketing when everything starts to feel noisy, and what I focus on instead to regain clarity and momentum.If you’ve tried different strategies, compared yourself to people further ahead, or felt stuck despite knowing you’re capable, I hope this conversation helps you breathe and find your footing again.Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.You can join the list here.You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.Thanks for being here — I’m really glad you’re listening.

If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind. I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure to be everywhere at once. In this episode, I share how I simplify my own marketing when everythin...

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When Marketing Feels Heavy (And You’re Not Sure Where to Start)

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This episode is 9 minutes long.

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This episode was published on January 12, 2026.

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If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you...

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