When Marketing Feels Wrong

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Marketing has a bad name. Sophie Lechner, founder of The Magnet Model and LinkedIn coach, talks with host Michi why so many mission-driven entrepreneurs resist marketing, how clarity around mission, message, and movement changes everything, and what it really means to build a business that’s successful and aligned.Guest Bio:Sophie Lechner is a speaker, author, and business coach who helps mission-driven entrepreneurs who hate marketing. She teaches client attraction focused on relationship building, resulting in marketing that feels as rewarding as serving clients.In her book Unlock Your Impact, she shares her Magnet ModelⓇ, a powerful framework to help entrepreneurs attract their ideal clients with ease and integrity.After 25 years in Fortune 50 companies including BP, Pfizer, and Bayer, she launched two successful businesses. For over two decades, Sophie has leveraged LinkedIn to open doors to global opportunities, including speaking at Oxford University and media recognition in Forbes and Authority Magazine.Connect with Sophie LechnerWebsite: https://www.themagnetmodel.com/Book page: https://www.themagnetmodel.com/bookFree Magnet Model guide / roadmap: https://www.themagnetmodel.com/roadmapLinkedIn profile: https://www.linkedin.com/in/sophielechner/Book on Amazon: Unlock Your Impact by Sophie LechnerResources or websites mentioned in this episode:MiraseeCredits:Producer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyTo catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Episode transcript: When Marketing Feels Wrong coming soon.