When Marketing IS Strategy (Harvard Business Review) Audiobook by Niraj Dawar

https://thebookvoice.com/podcasts/audiobook/34/ to download full audiobooks of your choice for free. Title: When Marketing IS Strategy (Harvard Business Review) Author: Niraj Dawar Narrator: Todd Mundt Format: Unabridged Length: 26 mins Language: English Release date: 12-10-13 Publisher: Harvard Business School Ratings: 4 of 5 out of 14 votes Genres: Business, Career Skills Publisher's Summary: Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business and how this requires a rethink of the traditional principles of strategy. This article was first published in the December 2013 issue of Harvard Business Review. Want more Harvard Business Review? Subscribe for or . Get the issue. Check out the .