When Marketing Stops Feeling Like Marketing (And Starts Feeling Like Client Work) | Sophie Lechner

Fan Mail: Tell Wendy how you're saying yes to yourself!Get all the details here for the Paris Christmas Market: marche-de-noel-paris-notre-dame.frTreat yourself to gorgeous peonies from the Phineas Wright House! Enroll in the 3 week peony subscription and you’ll receive 2 dozen gorgeous peony stems each week, harvested at the perfect stage for a long vase life. Pick up in Bolton, MA.Get all the details here: https://www.phineaswrighthouse.com/the-shop/p/peony-subscription-2026In this episode, Wendy sits down with Sophie Lechner, marketing strategist and author who helps entrepreneurs use AI to create deeper connection (not just faster content). Sophie is a connector and idea factory who believes AI is making marketing harder, not easier, because everyone sounds the same now, and people are more skeptical than ever.They explore:Why AI is making it harder to stand out How to use prompts that take you through your entire life story to pull out what makes you uniquely youWhy marketing stops feeling like marketing when you approach it with the same love and generosity you bring to client workThis is a conversation about human-to-human connection in the age of AI. Sophie shares how she uses AI as a thinking partner (not just a shortcut) and helps entrepreneurs dig into their clients' deeper beliefs that keep them from saying yes. When your marketing connects your humanity to your client's humanity, it stops being marketing. It becomes client work.Connect with Sophie:LinkedIn: linkedin.com/in/sophielechner/Website: TheMagnetModel.comGet her book: Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing: https://www.themagnetmodel.com/book________________________________________________________________________________________Connect with Wendy:LinkedinInstagram: @wendy.harropFacebook: Phineas Wright HouseWebsite: Phineas Wright House PWH Farm StaysPWH Curated Experience and TravelInterested in being a guest on the show? Send your pitch to [email protected] Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat!If this episode resonated, follow Say YES to Yourself! and leave a  5-star review. It helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.