When not to use a North Star - Maahir Shah on The Product Experience

Figuring out what to prioritise is one of a product team's biggest challenges. Using a North Star metric to orient around can make it easier - but, as Maahir Shah (Product Manager at Facebook) tells us, it can also lead you in the wrong direction.  He joined us on the podcast to talk about how to take your use of metrics to the next level.Featured Links: Follow Maahir on LinkedIn and Twitter | Maahir's blog | Definition of Exit Criteria | 'How I got my job in Product' piece by Maahir at Mind The ProductOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.