When Optimizing Hurts Sales | Chris Malta's EBiz Insider Podcast

from Chris Malta's EBiz Insider Podcast · host Chris Malta | 30+ Years In Online Business

Somewhere out there, right now, someone's A/B testing the color of a checkout button for the 400th time. They'll spend all week obsessing over whether blue converts better than green while their customers quietly disappear because the site feels like a carnival ride that keeps changing mid-spin.

Episode metadata supplied by the publisher feed · Published Nov 9, 2025

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When Optimizing Hurts Sales | Chris Malta's EBiz Insider Podcast

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