When Police Need PR Help, Many Turn to One Firm in Vacaville

When the police kill or hurt someone, the public has a right to know what happened. But in many cases, the police’s story is carefully crafted to protect officers. And in California, it’s often done with the help of a Vacaville-based PR firm known as Cole Pro Media, which has at least 100 clients across the state. Cole Pro focuses on helping police departments and sheriff’s offices improve their public image. But they’ve also helped law enforcement agencies avoid scrutiny and transparency. Guest: Scott Morris, reporter at the Vallejo Sun This episode was produced by Alan Montecillo, Ericka Cruz Guevarra and Carlos Cabrera-Lomeli, and hosted by Ericka Cruz Guevarra. Links: The Vacaville PR firm influencing police narratives across California Learn more about your ad choices. Visit megaphone.fm/adchoices