When Profit Margins Lie | Chris Malta's EBiz Insider Podcast

Let's talk about the biggest fairy tale in home-based ecommerce: profit margin. Everyone loves that term. They throw it around like confetti. You see a product that costs ten bucks wholesale and sells for thirty, and boom, you think you've got a 200% markup. You start doing math on a napkin and planning early retirement. Except there's a problem. That napkin math is lying to you.