When ROI Isn’t a Number — Marc Cohen, unbundled VC - Ep 02, Speaking of ROI

In this episode, Marc Cohen, AI operator turned VC, at unbundled VC shares why speaking is central to how he builds trust, grows deal flow, and stays visible in the founder community. From embracing improv to rejecting simplistic ROI metrics, Marc unpacks the long game of speaking as a business strategy, as well as why he's also does standup comedy. Highlights[00:01:20] “If you can sit in front of people and build that awareness and credibility, then over time, those things have value.”[00:05:01] “There isn’t enough information to make a fully data-driven decision.”[00:08:10] “This is mission critical for me.”[00:13:49] “I’m going to be here and it will be fine. No matter what the situation.”[00:16:21] “It was deliberately this, like, put yourself into uncomfortable. And it was deeply uncomfortable.”[00:23:13] “Always record myself and watch it. However difficult you find it, it works.”LinksMark's LinkedInUnbundled VCMartin's LinkedInSpeaker ROI self-assessment survey