When ROI = Return-On-Influence: Social Comms For Local Govt

From deploying Yammer for policy and program support, to creative use of YouTube for recruitment, and even using QR codes to create the world's first Wikipedia town, the UK's Monmouthshire County Council is a leading example of how local government can move beyond social tech to social communication for internal and external engagement. Helen Reynolds, Communications Officer for Monmouthshire County Council discusses a selection of these innovative initiatives, and also shares her experience with introducing these ideas into local government, and how influence rather than ROI matters for public sector use of social media channels and tools.