When Running A Race Isn't Just 'Running A Race'

On this pod, Tim and Zack chat with Jerry Frostick, co-founder of J&A Racing, a nationally recognized race management company that hosts neighborhood 5Ks and welcomes thousands of runners to Hampton Roads every year.  Along with his wife Amy - Jerry and J&A Racing grew their Yuengling Shamrock Marathon Weekend from 3,000 participants to a record 30,000. The company is passionate about the local area and invests in community initiatives, such as providing free shoes and free race entries to kids from financially struggling families. Jerry and The Four discuss careful selection of sponsors and partners, creating a positive and inclusive community around their events, and moving together - instead of racing. (0:00) Introduction and hosts' discussion about running and favorite podcasts (2:14) Guest introduction: Jerry Frostick and debate on running gear (4:12) The strategy and purpose behind J&A races (11:01) Advice for first-time runners and the importance of community in races (17:20) Adapting to the pandemic as a small business and personal fitness goals (27:45) Branding for J&A Racing and recognition of family-friendly races (31:40) Expansion of 'Operation Smile Final Mile' event to Title 1 schools (38:04) Ideal weather for running and challenges of Shamrock Marathon course (45:22) Hosts share their race experiences and the importance of timing in races (51:07) Hands-on management of events and the importance of quality merchandise (1:00:43) Learning from feedback, event naming rights, and brand partnerships (1:04:07) Closing remarks on community involvement ABOUT THE SHOW The Fervent Four Show: Did you know that only 4% of businesses hit $1M in revenue? Tim Ryan and Zack Miller are the creators of The Fervent Four Show, designed to help you get there. About the hosts: Zack Miller is a serial entrepreneur and author of Anomaly, a guide on differentiating yourself and your business from the crowd. Tim Ryan is an angel investor and the Executive Director of Innovate Hampton Roads, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads, Virginia. Tim also serves as the Director of REaKTOR, a space for technology-based startups to start and grow.  Check them out Live every Thursday at 11 AM: https://www.innovate757.org/live/