When Salespeople Make It About Them—The Max Microwave Story

Podcast Description In this episode, Leigh breaks down a real — and almost unbelievable — case study from a simple trip to buy a microwave. Max walked into the store ready to buy. The salesperson had a willing customer, a simple product, and an easy win… yet still managed to lose the sale spectacularly. Why? Because the salesperson made the fatal sales mistake: They made it about themselves. You'll hear the story of how an ego-driven, self-absorbed salesperson talked over the customer, ignored his needs, flexed his knowledge, and missed every buying signal in the book. It's a masterclass in what not to do in sales. From this breakdown, we explore: 🔥 How narcissism kills trust and connection 🔥 Why customers don't care how much you know — until they feel understood 🔥 The danger of "look at me" selling vs. genuine needs-based discovery 🔥 The simple shifts that could have easily won the sale 🔥 How to be customer-centred, curious, and magnetic — not repellent This episode isn't just a story — it's a warning and a wake-up call. If you're in sales (or leading a team), this is one you'll want to play twice. Tune in, learn the lesson, and never sell like this salesperson. Free link to CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa Unlock Exclusive Tools and Resources to Sell More, Grow Your Business and Lead Your Best Life Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualisation training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong.   No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.   👉 [Join the Free CZ6 Sales & Business Growth Community Group Now]   https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa