When Should You Hire a PR Firm? Cheryl Snapp Conner on Timing, Strategy & Business Growth

When is the right time for a business to hire a PR firm?In this episode, Cheryl Snapp Conner explores one of the most important questions entrepreneurs and business owners face when considering public relations. The conversation looks at the signs that a company may be ready for professional PR support, what businesses should have in place before hiring an agency, and how the right timing can influence the effectiveness of a PR strategy.Cheryl shares insights into how businesses can think about media exposure, brand positioning, messaging, and reputation before making the decision to bring in a PR firm. The discussion also highlights the importance of having a compelling story, clear business objectives, and realistic expectations when pursuing public relations.Whether you're an entrepreneur, startup founder, established business owner, or marketing professional, this episode provides practical perspectives on deciding when professional PR support makes sense and how to prepare for it.🎙️ Tune in to discover when a business may be ready to invest in PR—and what to consider before making that decision.