When Social Video meets Journalism , with Sophia Smith Galer

Things We Talk About In This Episode:The importance that established news organisations find ways to use social media if they want to engage a young audienceTikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suitHow Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media storiesThe way we can gain insights into what makes a successful social media post by being a user of the platformThe importance of constant engagement on social media, both creating and consuming contentAcknowledging the fear and vulnerability that can come with being authentic and genuine onlineSophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTokWhen creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiencesWhen it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidenceHow Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual healthLinks mentioned in this episode (and where to find Sophia):Editing apps that help you create Reels or TikToks:SpliceTemplateCap Cut on Apple, and on GoogleHere’s where to find and chat with Sophia:Sophia on Twitter: @sophiasgalerSophia on TikTok: @sophiasmithgalerSophia's book, Losing It: Sex Education for the 21st CenturyWhere to find Sara:The Insta Retreat  - Currently on Pre SaleSell Your Sh*t - Currently on Pre SaleSara’s website: meandorla.co.ukSara on Instagram: @me_and_orlaSara on Twitter: @meandorlaOne to one business coaching with Sara This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com