When the Boot Drops, the Year Begins Prescott's Whiskey Row Prepares for a World-Class New Year's Eve Celebration

As December settles into Arizona's high country and Prescott shines once again as Arizona's Christmas City, attention quietly turns toward one unforgettable night—New Year's Eve on historic Whiskey Row. In a recent episode of Arizona Roundup, host Stuart Rosebrook welcomed Matt Brassard, owner of Matt's Saloon and president of the Prescott Downtown Partnership, to talk about one of the Southwest's most beloved New Year's traditions: The Boot Drop. Now celebrating its 15th anniversary, the Boot Drop has grown from a hometown idea into a signature event that draws more than 25,000 people to downtown Prescott each year. Planning begins months in advance, bringing together city leaders, sponsors, local businesses, and volunteers. Whiskey Row closes from Gurley to Goodwin, transforming downtown into a festive, family-friendly celebration space filled with live music, food vendors, carnival games, warming fire barrels, and thousands of people ready to celebrate together. The Boot Drop features two countdowns—one at 10:00 p.m. for families and East Coast celebrations, and another at midnight to ring in the New Year locally. Live music fills the streets and venues, with The Instant Classics performing high-energy hits outside while bars and saloons host bands indoors. Food trucks and vendors serve everything from hot chocolate to tacos and carnival favorites. In recent years, national media including CNN has broadcast the event worldwide, putting Prescott's New Year's celebration on the global stage. This year introduces new elements like a silent disco and interactive bubble entertainment, adding fresh energy to a cherished tradition. Things to Remember: • Free, family-friendly event • Streets close at 7:00 p.m. • Two boot drops at 10:00 p.m. and midnight Things to Share: • One of the largest New Year's Eve celebrations in the Southwest • National and international media coverage Things to Take Note Of: • Dress warmly • Make restaurant reservations early • Parking available nearby, including the Granite Street Garage Learn more and plan your evening at bootdrop.com. Warm holiday wishes and a Happy New Year from Arizona Roundup.