When the Business Needs to Work for You with Dave Schneider

Red Wing Shoe Company has been an American icon for over 120 years. The kind of brand people grow up with, pass down to their kids, and feel something real when they put on. This week I'm sitting down with Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company.Dave leads the global marketing practice for Red Wing, overseeing brand management, digital and traditional marketing, ecommerce, retail experience, and corporate communications across a portfolio of purpose-driven brands. Before Red Wing, Dave held senior leadership roles at top marketing and corporate firms serving brands like MillerCoors, Dell, State Farm, Lowe's, McDonald's, and AT&T. He's been with Red Wing for over 12 years and says he expects to retire there. That alone tells you they are doing something right.But this conversation goes far beyond brand strategy. We get into what that taught him about the difference between commitment and self-sacrifice, why he thinks culture is a two-way street, how Red Wing balances 120 years of heritage with staying relevant, and the leadership definition he's carried for 25 years.In this episode, we explore:- What it actually looks like to contribute to company culture (hint: it’s not just a poster in the break room!)- The two moments Dave's leaders gave him "permission" to step away from work, and what that did to him as a leader- How Red Wing balances 120 years of heritage with staying relevant in a fast-moving world- What Dave means when he says "speed beats perfection" (+ when that rule doesn't apply)- The leadership definition Dave has carried for 25 years and why it still holdsConnect with Dave Schneider:- LinkedIn: linkedin.com/in/daveschneider - Email: [email protected] Connect with Clay:- Website: https://15sixty.com/ - LinkedIn: linkedin.com/in/claystelzer - Email: [email protected] Mentioned:- Red Wing Shoe Company- Red Wing Foundation- Will Your Wings Campaign 🎵 Music License: CMUVN6N0WHFMBOOL