When the Calling Is Too Big to Ignore

What happens when you realise incremental change is no longer enough? For Randi Wahlsten, that moment led her from a successful corporate career to founding Matr Foods, a company reimagining how sustainable food is created and consumed.In this episode, Randi shares the realities of building a new food category from scratch, transforming simple ingredients through fermentation, and scaling a business around a vision before the market existed.  From raising capital and building a first-of-its-kind factory to leading through uncertainty and challenging industry norms, this conversation explores what it takes to turn purpose into progress.Tune in for an honest conversation about conviction, innovation, and building something the world doesn't yet know it needs.--- Hey Climate Tech enthusiasts! Searching for new podcasts on sustainability? Check out the Leaders on a Mission podcast, where I interview climate tech leaders who are shaking up the industry and bringing us the next big thing in sustainable solutions. Join me for a deep dive into the future of green innovation exploring the highs, lows, and everything in between of pioneering new technologies.Get an exclusive insight into how these leaders started up their journey, and how their cutting edge products will make a real impact. Tune in on…YouTube: https://www.youtube.com/@leadersonamissionNet0Spotify: https://open.spotify.com/show/7o41ubdkzChAzD9C53xH82Apple Podcasts: https://podcasts.apple.com/us/podcast/leaders-on-a-mission/id1532211726…to listen to the latest episodes!Timestamps:  00:00 Building a New Category01:20 Leaving Corporate02:50 Fermentation's Opportunity05:00 Beyond Meat Alternatives06:20 How Matr Works08:45 Scaling Across Europe11:45 Fundraising Lessons16:30 Startup Reality22:50 What Investors Want25:10 Hiring for Growth27:40 Female Founder Bias34:20 Future of FoodUseful links: Matr Foods website:  https://matrfoods.com/Matr Foods LinkedIn: https://www.linkedin.com/company/matrfoods/Randi Wahlsten  Linked: https://www.linkedin.com/in/randi-wahlsten-285115/Leaders on a Mission website: https://cs-partners.net/podcasts/Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/