When the CEO Becomes the Brand

In today's episode: What happens to a company when the CEO becomes a story? That's the topic of a recent story in the Harvard Business Review When Elon Musk became the polarizing face of the Tesla brand, demand bifurcated; left-leaning consumers bough less, right-leaning consumers bought more. When Tesla started making improvements to the cars, demand overall increased. Even when people don't love what you say, they'll come back if you deliver a strong enough product. Brand authenticity matters; you can't control whether people agree with you, but you can control the quality of the product you offer. CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom, ⁠⁠⁠⁠⁠Connect with Dr. Jessica Kriegel on LinkedIn⁠⁠⁠⁠⁠.   Other ways to connect: ⁠⁠⁠⁠⁠Jessica Kriegel Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Jessica Kriegel Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Jessica Kriegel Newsletter⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Culture Partners Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Culture Partners LinkedIn