When the Jeans You Sell Become a Liability: How Modern Retailers Are Getting Ahead of Supply Chain Risk

Most supplychain compliance failures are not caused by careless companies. They are caused by a visibility problem that most brands do not realize they have until a shipment gets detained at the border. This article is about how that plays out in practice and what a new generation of trade intelligence tools is doing about it. Trademo is one of the startups we are working with through Microsoft for Startups Pegasus portfolio that is building genuinely interesting solutions for Retail and CPG companies in this space.