When the Numbers Look Fine and the Business Isn't

Most retail analytics platforms are built around queries. You form a hypothesis, build a report, get an answer. The limitation is that the most valuable insights are often hiding in questions nobody thought to ask. This is a spotlight on Microsoft partner DataGenie, and how their approach to proactive, continuous analytics changes that equation for retail and CPG teams, and why the difference between finding an insight on Monday versus three weeks later matters more than most organizations realize.