When the Offer Has to Die to Save the Business

Laura Schoenfeld had a $2.5M program, 400+ clients, and a sales system that worked on paper. And she shut it down anyway.   Not because it failed. Because she did the math on the next 5 years and realized she'd be answering niche questions forever while the version of her that actually wanted to show up had already moved on.   In this episode, Laura gets real about what it looks like to outgrow something that's still working — the signs, the sunk cost trap, the financial fear, and what it actually takes to rebuild from scratch when you're a mom, a breadwinner, and someone who refuses to have a Plan B.   This one's for anyone who's been quietly dreading the thing that used to excite them. You're not alone on that island. →Listen to Main Character Energy here: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here:  https://meganyelaney.com/blog/2026/05/25/when-the-offer-has-to-die-to-save-the-business