When the Social Mission Comes First — with Olivia Wright of Rallier

On the 24th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Olivia Wright, the founder of Rallier, a brand inspired by modern uniform dressing with a social mission that aims to decrease gender inequality in schools. Olivia founded the brand after hearing about how the presence of school uniforms dramatically increased the chances girls would attend school. She went to business school and then launched the brand, starting with the social mission and then working backwards. We had a great talk about the the brand’s launch; how it approach design and manufacturing; how it has explored different distribution channels, especially in person events; the power of word of mouth; and where the brand is headed. I’ve known Olivia since before she started the brand, and it’s been really exciting watch her build it over the last year. She’s taking a very sustainable and methodical approach to growing the company, which is paying dividends as she continues to expand. The brand’s laudable social mission and goal to elevate it to a contemporary level is pushing the brand into promising territory. This is the first edition of our Spotlight Series, which profiles emerging brands and companies in a slightly shorter interview. This is new we’re looking forward to your feedback on it. — Show Notes — Rallier https://Rallier.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com