When They Won't Sign Your BOR

In this episode, Trey and Micah break down a common hang-up for producers: The buyer who's interested... but hesitant to sign the BOR. We walk through a listener-submitted pitch and unpack where it hits, where it misses, and how to reframe your BOR ask so it centers the client—not the broker.You’ll hear:- Why making your pitch about your effort kills trust- How to reframe the BOR as control for the client- The “real estate agent” analogy that just works- Why rewriting your talk tracks is more powerful than reading them- Our honest numbers: what consistency looks like (and what happens when you lose it)Plus: Micah’s daughter’s dance recital and unsolicited putting tips from a 72-year-old at the range 🕺🏽🏌🏽‍♂️This one’s part mindset, part talk track, and all real talk.Timestamps:00:00 Intro from the truck (locked out of the office)01:15 The DM: “They want to work with me but won’t sign”03:20 Breaking down the BOR pitch blurb10:00 The real problem with making it about you15:12 What to say instead: framing control for the buyer24:02 Call activity vs deal flow: why producers fall off28:45 Adjusting your prospecting window: does time of day matter?32:10 Writing vs reading: how scripting helps even when you don’t use one36:30 Dance recitals, golf tips, and what makes you “look like a natural”41:50 Final thoughts + where to find our weekly newsletter + playbookResources Mentioned:Sign up for The Max Revenue Letter here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠Grab The Producer Playbook here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbookLike the episode?Subscribe for weekly episodes on growing your book of business, cold calling, marketing, and all things producer life.