When to add Marketing Fuel to the Fire with Mercury’s Melissa Turowsky

Today, Heath talks with Mercury CMO Melissa Turowsky on the evolution of marketing and how big changes are forcing venture backed startups to reevaluate how they think about marketing function, customer acquisition, and the talent required to achieve their business goals. In the episode, Melissa retells her journey through startups and marketing from New York to Houston and how she arrived at Mercury. She also explains why you should “go for the gold” when hiring for talent, talks on metrics in marketing strategy, and lays out the difference between ‘vitamin’ and ‘painkiller’ strategies for cutting through advertising noise.