When to Build vs When to Buy: Henry Borgeson on Leveraging Tech at Roots Natural Kitchen

In this episode of Science of Service, we’re heading back to school (kind of). We sit down with Henry Borgeson, CEO of Roots Natural Kitchen, to hear how a fast-casual brand born in a college town turned custom bowl complexities into a bold, tech-powered expansion strategy.Henry shares his journey from customer to CEO (yes, really) and talks us through the lessons learned from building their own app, surviving the pandemic pivot, and choosing the right tech to grow smart—not just fast.Henry’s been in the weeds and he’s here to talk tech tools, operational growing pains, and how he helped Roots go from campus cool to community staple by focusing on what matters: people, purpose, and a seriously solid kitchen display system.Come for the operations insights, stay for the El Jefe bowl!Roots Natural KitchenHenry Borgeson | LinkedInScience of Service blog