When to Launch After an Event (Like a Summit) episode artwork

EPISODE · Jul 29, 2025 · 6 MIN

When to Launch After an Event (Like a Summit)

from Before the Launch with Brenna McGowan · host Brenna McGowan

Should You Launch Right After Your Event? It Depends…Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this question all the time, and today I’m breaking down why the answer isn’t so simple.In this episode, I explain the real questions you should ask yourself before launching after an event. I also share the approach I take with my own summit, Behind the Launch, and why I treat it differently from a straight-up sales event.Here’s what you’ll learn:4 questions to ask yourself when trying to determine when to launch after an eventThe difference between list-building vs. conversion eventsWhy “it depends” is actually a strategic answerHow offer alignment changes your post-event launch planWhat to consider if your offer is higher ticketWhen a full pre-launch before your launch makes more sense🎧 Listen now to make your post-event strategy work for you! Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Episode metadata supplied by the publisher feed · Published Jul 29, 2025

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When to Launch After an Event (Like a Summit)

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